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Master in Corporate Communication

Università Cattolica del Sacro Cuore - sede di Milano
Dove: 
Labcom

Via L. Necchi 9, 20123, Milano (Lombardia)
Tel.02 7234 3647 - Fax 02 7234 2255

Stato attuale: Da Iniziare
Tipologia corso: MasterLivello: 1
Tipologia finanziamento:
Costo:10.000Durata a/mm:0/12
Posti disponibili:30Crediti formativi:60 CFU
Scadenza:05/09/2017Ammissione:
Inizio:20/09/2017Termine:20/05/2018

Presentazione

Today, being a very communicative person is not enough to succeed in the corporate communication career. You need to be actively trained to get the skills and competences to face the latest challenges of a continuously evolving scenario.

People acting like opinion leaders and communication experts in their networks of peers, consumers interacting with brands and co-creating value with them (or even against them), stakeholders seeking dialogue with organizations like activists, companies facing the challenge of two-way conversations… this is the communication scenario we live in!

That’s why, going back in 2010, the Università Cattolica decided to launch the International Postgraduate Master in Corporate Communication IPMCC leveraging on the competences developed by LABCOM -Research Lab on Corporate Communication over more than two decades of research activities in the communication field, and on the professional mastery of communication executives belonging to the main companies and communication agencies operating in the national area.

The effective blend between academic and managerial perspectives will encourage you to develop an open, creative, professional and flexible mindset, providing a unique set of competences that will enable you to outperform in every sector of the corporate communication field, both in companies and in agencies.

IPMCC develops a managerial and pragmatic approach and imply your active participation by getting you involved in group discussions and assignments to stimulate team building, pragmatism, problem solving and critical thinking.

As a participant in the program, you will undertake a 12-month journey that will guide you to obtain a comprehensive and high level training in areas such as: branding and brand communication, consumer behavior, corporate and marketing public relations, interactive and social media marketing communications, advertising creative and media strategy, qualitative and quantitative market research, effective presentations and public speaking, internal communication and employer branding, business-to-business relationships, cross-cultural communication and international negotiation skills.

If you feel ready to become a 360° communication professional and you wish to undertake an innovative, rich and enjoyable learning path, join the Master program and experience the academic and business network it provides.

Obiettivi

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen students chances to become a sought-for professional in the communication field.

IPMCC training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make the students acquire professional, interpersonal, and language skills necessary to be effective communicators in organizations and agencies.

Didattica

Classes begin in September 2017 and run until June 2018.

After in-class educational sessions, all students will undergo their professional training taking part into a creativity lab and a consultancy field project based on real business challenges.

The closing ceremony is expected in November 2018.

Classes run from Monday to Friday, 5 hours per day, 9 a.m. - 2 p.m. IPMCC activities might also be scheduled in the afternoon. Attendance is compulsory.

Materie

ENRICHING

Corporate Communication 4 CFU – E.T. Brioschi (Università Cattolica del Sacro Cuore), S. Vitulli (Università Cattolica del Sacro Cuore)
The course presents an overview of the basic theoretical and managerial principles of corporate communication in the international context, emphasizing the unitary view of corporate communication as both a strategic business function and an interdisciplinary academic discipline driving corporate success.

Marketing 4 CFU – C. Cantù (Università Cattolica del Sacro Cuore), A. Tunisini (Università Cattolica del Sacro Cuore)
The course provides an introduction to the conceptual principles of marketing in the frame of corporate strategy and business processes. The aim of the course is to illustrate the basics of strategic and operational marketing for companies competing in complex and fast-evolving markets.

Consumer Behavior 3 CFU – E. Lozza (Università Cattolica del Sacro Cuore), B. Stumpo (Iterion)
The course analyzes the complex interplay among cognitive, affective and conative dimensions affecting consumer behavior, emphasizing emotional drivers underpinning postmodern consumer decision-making.

Stakeholder Relationship Management and Negotiation 4 CFU – A. Martello (Italian Brand Factory)
The course addresses the main managerial issues relevant to relationship management and negotiation in international business context. The course focuses in particular on cross-cultural and cross-country relational challenges, deepening also legal matters involved in effective negotiations.

Communication skills 3 CFU – F. de Vargas Machuca (Independent consultant)
The course illustrates the basic principles of proper and effective written communication and reports to deliver correct messages. The course is also aimed at strengthening the ability and the confidence of students in delivering powerful oral business presentations

Advanced English for Relationship Management 3 CFU – L. Camaiora (Università Cattolica del Sacro Cuore), M. Cavallaro (Università Cattolica del Sacro Cuore)
Oral and written English language course for Business specifically addressed to Italian students.

Italian Language and Culture 3 CFU – S. Ricchiuto (Università Cattolica del Sacro Cuore)
Italian language course for International students offered for beginners/lower intermediate or intermediate level

EMPOWERING

Branding & Consumer-Brand Relationships 4 CFU – S. Biraghi (Università Cattolica del Sacro Cuore), A. Martello (Italian Brand Factory), G. Passoni (Henkel)
The course illustrates the basic principles of brand management, highlighting such concepts as brand identity and promise, brand image and reputation, brand positioning, brand equity, as well as the main branding strategies driving competitive advantage and consumer-brand engagement.

Market Insights & Account Management 4 CFU – G. Brenna (Leo Burnett)
The course presents the basic techniques developed by agencies or companies to get new customers and to manage and maintain existing ones according to a relationship management approach.

Advertising Creative & Media Strategy 4 CFU – M. De Paoli (Mediacom), N. Lampugnani (TBWA)
The course analyzes how a corporate brief is dealt with by an advertising agency, how it is transformed in a creative brief and how the creative brief is then implemented into an advertising campaign. It also discusses the strategic process of selection and implementation of the media mix for a communication campaign.

Unconventional Interactive & Social Media Marketing Communications 4 CFU – S. Boleso (Independent consultant), A. Cuman (Università Cattolica del Sacro Cuore), B. Sala (Vizeum)
The course illustrates the main strategies and tactics carried out on the web to activate consumers in interactive relationships with brands. It also discusses the communication approach underling the integrated use of traditional and unconventional brand communication tools. The course will also provide skills on how to start and manage an online social platform making the most out of social media.

Corporate & Marketing Public Relations 4 CFU – D. Canegallo, G. Calvi (MSL Group), S. Quigley (Boston University)
The course module presents the managerial principles and illustrates the basic practices and tools of public relations. It also explores the theory and practice of marketing public relations, such as product media relations, brand and product events, and product online social media relations.

Retail Experience 3 CFU – M. Gourmelen (Atelier MG), M. Mocchi (BBMDS)
The course illustrates the basic principle of experience retail focusing on how branding strategies are enacted in the store to attract and engage customers.

ENHANCING

Business-to-Business Communication 3 CFU – D. Corsaro (Università Cattolica del Sacro Cuore), A. Tunisini (Università Cattolica del Sacro Cuore)
The course illustrates how communication flows support intra-organizational and interorganizational relationships between the company and its strategic business partners along the value chain (e.g. suppliers, customers, distributors, licensors, service providers, etc.).

Internal Communication & Employer Branding 3 CFU – G. Paoletti (Intesa SanPaolo)
The course illustrates the strategic role and the managerial principles of internal communication in the firm, emphasizing its twofold aim to support information sharing and trust building among company associates. The course is then focused on the techniques and tools to present a company as an employer of choice to potential talents.

Qualitative & Quantitative Market Research 4 CFU – L. Bagnato (Università Cattolica del Sacro Cuore), G. Graffigna (Università Cattolica del Sacro Cuore)
The course analyzes the basic methodological approaches and research tools used to inquire consumer behavior as well as corporate and brand communication dimensions through qualitative and quantitative market research lenses.

Far East culture and language 3 CFU – L. Huitzong (Università Cattolica del Sacro Cuore)
The course introduces students to the peculiar features of Far East cultural context. It is aimed at supporting the development of the relational skills required to negotiate and connect with Asian countries.

Borse di Studio

Scholarships will be awarded to students according to their resume. Scholarships provided by supporting companies may cover the entire and/or part of the registration fee.

Destinatari

PMCC is addressed to: Graduates with a Bachelor or a Master Degree (BA, BS, MA, MS, or MBA) in economics-management, language, communication, and human sciences, from Italian and International universities; Italian or international undergraduates who will graduate by December 2017. All applicants should have a basic communication or marketing knowledge acquired during university studies or professional experience.

IPMCC gathers participants from a variety of countries worldwide. 15 nationalities on average are represented in the Master every year. Students are usually young graduates who have just finished their studies or have acquired a couple of years of professional experience in the communication or marketing field.
The 30 students selected bring to class multidisciplinary and diverse backgrounds.

Sbocchi

Master in Corporate Communication graduates will gain 360º communication knowledge and may become part of any organization or agency to carry out tasks related to strategic and operational management of all areas of communication:

• marketing communications
• brand management
• accounting and strategic planning
• interactive/social media communications and community management
• corporate public relations
• internal communications
• stakeholder relations

Costi

The tuition fee is 10.000 euro to be paid as follows:

4.000 euro upon admission;
6.000 euro by December 20, 2017

Video

The International Postgraduate Master in Corporate Communication

Mappa

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