Master in English for International Business and Global Affairs

Presentazione

Obiettivi

The Master will allow students to acquire and/or develop specific English language skills in operational and managerial areas where intermediation and negotiation between parties are crucial.

Priority will be given to international relations at commercial and diplomatic level, proceeding from the assumption that key characteristics of good communicators at all levels of linguistic competence and in all areas of work include flexibility, ability to win interlocutors’ trust, and familiarity with critical and responsible thinking.

By the end of the course, participants will be able to apply acquired skills to their areas of work, whether private or public, profit or non-profit. They will also have acquired the means to manage wide-ranging commercial, diplomatic and relational contacts at both national and international level.

The Master will thus train specialists in economic and diplomatic communication in English, since relational networks in international professional contexts require cooperation between parties seldom sharing the same linguistic-cultural backgrounds.

Didattica

Blended Learning
The course adopts a Blended Learning approach, with either face-to-face or videostreaming and online support lessons, in line with governmental and university provisions on COVID-19. A Learning Oriented Assessment (LOA) system will also be implemented, facilitating learning and ensuring a continuous assessment of the level of competence achieved by participants during the course.

Learning by doing
The learning-by-doing approach will allow participants to build the required skills, building on previously acquired individual language knowledge and competence. The integration of material used in class and provided online and in a continual learning cycle ensures a seamless experience when passing from the face-to-face to the digital and ensuring flexibility and choice of time and pace organization when studying independently.

Independent elaboration
Emphasis will be given to activities which provide participants with the opportunity to further elaborate independently both content and skills covered both in class and online.

Specialization + Practice
Each teaching module will include two complementary aspects a) lessons focused on specialized content and b) extended sections tailor made to extend language knowledge and the specific skills that are required for each sector.

Experts
The involvement of experts in the specific teaching/learning topics promotes both knowledge-sharing and direct experience in the field, as well as providing for a stimulating exchange of ideas based on the experience of active practitioners.

Materie

Professional Communication Skills

Speaking Skills for Business and Global Affairs
This module focuses on politeness and listener-oriented strategies to ensure success in multicultural workplace settings, as well as on the pronunciation and prosodic features that can facilitate mutual comprehension.

Protocol and Etiquette: Principles, Rules and Practical Applications
This module covers, also through practical activities and simulations, multiple aspects of protocol and of the fundamental rules of etiquette that should be followed in a number of private and public occasions, including written correspondence.

The Professional Public Speaker
This module focuses on building the skills that make a successful public speaker, including dealing with intercultural issues, and using anecdotes and storytelling appropriately. The S.P.E.A.K.I.N.G. model is also introduced.

Writing Skills in Today’s World of Work
The focus of this module is on writing effective professional business documents. Participants will learn how to write persuasively in English, adapting content to purpose, context and audience and using appropriate style and tone of writing for business purposes in today’s world.

Legal English and Global Affairs

English for Global Legal Studies
This module introduces the fields of Legal Linguistics and Global Legal Languages, looking at a number of different legal global variables through a linguistic lens and highlighting essential study skills.

Governance and Conflict
This module focuses on different types of conflict, such as Conflict in Times of Peace, Crisis, and War; unconventional conflict and terrorism; national and collective security.

The Institutional Framework of the European Union and the use of EU Official Languages
This module is divided into two parts. The first focuses on an overview of the main European institutions such as the European Commission, and the second part focuses on multilingualism in the EU within the European institutions, and as a fundamental right of European citizens.

Challenges of Global Markets and Businesses

Global Competition and Business: the Evolution of Markets and Industries
This module is divided into three parts: part one focuses on the changing global competitive landscape; part two moves on to look at international business development strategies. The focus of part three is managing international activities (export managers, agents and other key actors).

Market Disruption and Client Centricity
This module focuses on disruption as a result of technology. The aim is to consider the essential ingredients to enable navigation of unchartered waters with a different approach to: understanding new trends, interpreting businesses, learning cross-competencies, redesigning team working, exercising resilience.

Web and Social Media Marketing
This module is divided into four parts. Part one focuses on an overview of digital marketing. Part two moves on to consider the digital customer, and part three is dedicated to social media marketing. The final part looks at measuring social media marketing success.

Electronic Commerce and Information Technologies
This module provides participants with knowledge on the basic concepts of e-Commerce. In the first part e-Commerce is introduced, while the second part focuses on the main technologies enabling it. In the third section, participants are asked to take actively part within the class by working on planning the e-Commerce presence for a business entity.

Global Dimensions in the Supply Chains: Fair Trade and Logistics Networks
This module is divided in two parts: part one introduces ethics and fairness in the global division of labour, also reflecting on the strengths and weaknesses of fair trade. The second part focuses on the global supply chain challenges for international companies.

Corporate Reporting and Performance Analysis
The goal of this module is to introduce Corporate Reporting, focusing on its definitions and main forms. Special attention will be devoted to Financial Reporting worldwide and Performance Analysis, looking at multiple connected aspects.

Challenges of Wine and Art Markets

Economics and Art Markets
This module focuses, also through practical activities and reflections, on the art market and its multifaceted applications: looking at visual and performing arts, demand and offer curves, dynamics of prices and markets equilibrium.

The Business of the Wine Industries
This module covers different aspects of the wine industry. The aim is to consider essential elements of wine international business communication, wine specific lexicon, also focusing on the most popular wine fairs. Participants are asked to take active part in practical presentation and business negotiation.

Mediation and Negotiation

Translating and Interpreting Business Discourse
This module is divided into two parts. Part one focuses on an introduction of mediated discourse in the field of business. Part two moves on to more practical aspects of mediation dealing with liaison interpreting in business mediation.

Intercultural Communication in the Professional Setting
This module focuses on multicultural vs intercultural communicational skills and values as core issues in intercultural communication. It outlines intercultural communication models and deals with storytelling and anecdotes in intercultural contexts.

Language in Economic Diplomacy
This module provides an introduction to economic diplomacy, multilateralism and its institutions. It focuses on the actors of economic diplomacy and on economic diplomacy as the go-tool for intra-state competition.

Borse di Studio

A contribution of €500 towards registration fees is available to graduates enrolling in the 2020/2021 academic year, who gained their Bachelor’s degree at any university within the normal duration of their programme in the 2019/2020 academic year.

 

Partner

• Italian Diplomatic Academy
• Italian Wine Academy
• EY
• SOAVE
• VeronaFiere

 

Costi

Registration fee per participant: 2.900,00€
for the entire Master's course (in two instalments of 1.450,00€ each)

Video

Mappa

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