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Master in Fashion Buying & Product Management

Polimoda - International Institute of Fashion Design & Marketing
Location: 
Polimoda

Via Curtatone 1, 50123, Florence (Tuscany)
Tel.+39 055 2750628

Current Status: Terminato
Course Type: Master Level:
Available Financing:
Tuition: 19.000 Duration y/mm: 0/12
Places Available: Credits:
Application Deadline: 10/09/2015 Admissions:
Start Date: 10/10/2015 End Date: 20/10/2016

Description

The Fashion Buyer is an enthusiast and a fashion expert, with distinctive personality, taste and sensitivity and a profound expertise about the product, the distribution methods and the taste of the clientele. His or her constant aim is the innovation of procurements times, to obtain better quality at lower prices and liaise with the different sectors of the company. This is a strategic role within the company vision, a dynamic professional with marked gifts for interpersonal relations, capable of combining managerial and administrative knowledge with technical expertise and creativity.

World Luxury Expo in Dubai, London Collection Man, Pitti Immagine Uomo, Milan, Paris, Berlin, New York, Fairs, runways, fashion weeks: these are the benchmark events that a Fashion Buyer has to attend to be constantly updated about the sector.

Objectives

When you go into a shop to buy a dress, a pair of shoes or a bag, you may or may not realise that what you are about to buy has been selected with the greatest care from among an infinite range of alternatives.

The strong points in the training of a buyer hinge on acquiring all possible knowledge about the consumer, about the variables that distinguish the identity of one brand from its competitors on the market, about products, collections, new moods. He or she has to be able to intuit and interpret trends, to modify, rationalise and economise the right supply plan, to choose the best assortment to insert in a specific store.

It is also absolutely crucial that the person in charge of buying has a mastery of essential notions of economics, and possesses the skill to analyse and address price/quality parameters depending on the location of the sales outlet and the reference target, as well as being familiar with other tools and techniques crucial to the profession.

Subject

Fashion: contemporary aspects of fashion - evolution and trends - the social psychology of fashion - analysis and development of the fashion system as a whole - trend forecasting - fashion shows

Product: study, from trend research through to product development - knowledge of materials - structure of collections - programming of production - planning of procurement - quality control - strategies and development of fashion production - outsourcing

Management: analysis of the market, of the clientele and of the competition - adaptation of the supply to the demands of the target market - income statement - strategic planning and analysis of results

Buying: economy of the distribution - management of information - distribution processes - buying techniques - programming of purchases - psychology of consumption - buying behaviour - buying & retail management - supply chain - international fairs and shows

Economics: planning system - budgeting (excel) - operational aims - analysis of costs, income, investments, profits, earnings - business coaching - workshop - seminars and workshops

Project Work & Presentation

Requirements

The Master is open to graduates (or equivalent), undergraduates and professionals with at least 2/3 years’ experience in the sector. Intermediate level English proficiency is required.

The number of places on the course is limited. Candidates will be selected on the basis of:
- curriculum vitae
- aptitude test
- practical test
- interview for motivational assessment

Career Prospects

  • Buyer
  • Retail Buyer
  • Product Manager
  • Production Manager
  • Buying Manager

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