| Current Status: Terminato | |||
| Course Type: Master | Level: | ||
| Available Financing: | |||
| Tuition: | 19.000 | Duration y/mm: | 0/12 |
| Places Available: | Credits: | ||
| Application Deadline: | 10/09/2015 | Admissions: | |
| Start Date: | 10/10/2015 | End Date: | 20/10/2016 |
Description
The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of one’s resources; there can be no communication and distribution without a cogent product-idea to communicate and distribute; finally there can be no recovery without an entrepreneurial mentality and sense of leadership.
Post avant-garde fashion is sophisticated and wearable, rich in quality and oozing with know-how, but always with an element of originality. The third industrial revolution is digital and the textile chain is living through a time of great opportunities, as is the related market and the very notion of brand reputation. Nowadays international means global, that is with a worldwide scope and a local recognisability. Small and medium enterprises can find space because in the global dimension the market niches are enormous, while at the same time large enterprises need more dynamism. Following the crisis, all the markets are emerging, even the traditional ones, and if it is made over on a contemporary note the Italian enterprise can make the difference, just like before and more than before.
Enterprise means enterprising.
Contents
International Fashion Business is aimed at training a management figure with an entrepreneurial mentality, in possession of the specific competencies for addressing global fashion, in step with the times and capable of exploiting the market where it exists and of inventing one where it does not yet exist. To this end the master proposes an intensive rhythm created by the integration of three specialist modules:
- production, fashion system, product creation and management in the framework of a brand policy and organisation of the production processes.
- business, international strategic marketing, business administration, distribution and sales systems, legal protection and commercial management.
- communication, reading of economic phenomena connected with fashion, in-house and external communication, new systems of business based on online communication.
The student has the possibility of developing two projects. A mid-term project based on the start-up of an innovative product, range or service, and a final project based on one or more forms of enterprise internationalisation, both conceived on real case studies and qualifying as portfolio at the end of the master.
In addition to lectures by tenured staff, the master also comprises visits to a production site, a commercial business and a trade fair, also scheduling monthly visits by guests of international standing.
Subject
PRODUCTION
Fashion System: brands, products and designers who have made the history of fashion, calendar, product and collection planning, merchandising principles.
Fashion Industry: corporate and production process organisation, production chain, logistics, distribution, customer relationship management.
Fashion Management: attraction potential, benchmarks, positioning, brand extension, product management within the framework of a brand policy, buying principles, management of the relation with local and global suppliers, customs procedures, quality control, product and collection launches, launch of a new range.
BUSINESS
Fashion Marketing: market forms and analysis, new consumers and producers (focus on BRICS), consumer behaviour, international strategic marketing, export economics and global economy, marketing plan.
Fashion Business: business management, budget, auditing and accounting, equilibrium of economic and financial management, budget drafting, use of Excel, commercial management and management of the sales force, distribution and sales techniques, shop formats, real estate, performance indicators.
Fashion Trademarks: elements of international law, patent registration, brand protection, licence and distribution contracts, cartelisation, internet law, enterprise financing, business angels.
Fashion Leadership: management of human resources, curricula, team building, leadership training, coaching, in-house communication.
COMMUNICATION
Fashion Journals: fashion press review, reading of international economics newspapers, debate and opinion formation, professional writing (N.B. this module is bilingual English/Italian).
Fashion Communication: semiotics, creation and management of brand value, strategic planning, communication of brand identity, fashion media, integrated media planning.
Fashion 2.0: post-crisis enterprise, business on the web, open source system, open-minded project development, mental mapping and project engineering, drafting of a start-up project, websites, blogs and social networks, SEO, viral communication, sensory communication, video-communication.
Requirements
The course is open to graduates and, in the absence of a degree or similar qualification, to those who have acquired significant experience in the fashion sector. Knowledge of English is preferable but not mandatory.
Admission is agreed conditional on the submission of a CV and motivational letter, passing a written test and a successful interview with the Head of Department.
Career Prospects
The master trains students to fill key positions in business management (Marketing Manager or Commercial Manager), and in logistics and distribution (Operations, Export Manager, Retail Manager), through to external (Media Planner) and in-house communication (Human Resources). The specific slant of this master also provides a perfect background for activities of consultancy and enterprise.
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