Oltre 2300 Masters post-laurea in archivio
Ultimo Aggiornamento: il 20/10/2017 alle 16:04

Master in Arts Management and Administration – MAMA

SDA Bocconi
Stato attuale: In Corso
Tipologia corso: MasterLivello: 1
Tipologia finanziamento:
Costo:24.000Durata a/mm:0/12
Posti disponibili:Crediti formativi:


The Art of Managing Arts

The Master in Arts Management and Administration (MAMA) is a full-time, international, one-year program that is taught entirely in English and attracts students from all over the world.
MAMA aims to support artistic innovation and cultural development worldwide, by strengthening the leadership and management skills required for arts organizations to thrive.
Leveraging on Italian excellence in cultural heritage and artistic production, the program will strengthen your cultural background as well as your professional skills, which will allow your career to flourish.

More info:
Gran Tour in Italy 
Main Partners & Collaborating Institutions
- Supporting Institution
Italian Excellence & SDA Bocconi
Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. 

MAMA is the Master for you if

  • You are passionate about arts and culture.
  • You want a career as a professional, manager, consultant or entrepreneur in arts and cultural fields.
  • You want to improve your managerial expertise in one of Europe’s leading Schools of Management.
  • You want to learn about the Italian and European artistic traditions and how they are supported and developed.

What MAMA can offer you

  • Solid foundations in management, including practical, creative and professional skills.
  • Specific knowledge to operate successfully in the arts and culture sector.
  • Direct contact with top Italian and International arts organizations and their leaders, who are often guest speakers in the program.
  • A stimulating environment, focusing on an international market with a multidisciplinary approach.
  • A dedicated arts management faculty, who has close ties with the arts world and the arts management community.
  • The MAMA Grand Tour, taking you out of Milan to experience world-famous centers of Italian culture.
  • MAMA Internships – a chance to work for one of MAMA’s main partners or collaborating institutions.


More info.

The Master of Arts Management and Administration is an intense full- time program.
Class sessions and case study analysis are accompanied by assignments, simulations, role-playing exercises, business games, company visits and field projects.

You will meet SDA Bocconi experienced Arts Management Faculty but also international visiting professors from leading business school from all over Europe and the U.S., as well as professionals, artists and executives in the field.

Attendance is mandatory, typically Monday through Friday from 8.30 am to 2.30 pm with a break for lunch. While in the morning you work in class, afternoons are spent in teamwork, exercises, business-case analysis, assignments, seminars, complementary courses (such as Italian classes) and other complementary activities (cultural development seminars, skills development seminars, coaching, public speaking exercises, etc.).

Therefore you can expect at least six hours of classroom activity per day, plus a few hours of study at home or on campus with your classmates. The SDA Bocconi campus is equipped with computers, printing/copying facilities, a library, databases and many study areas for groups and individuals. There is WIFI throughout and our IT department is available to assist you with any queries.

In addition, attending the many events taking place in Milan will give you a solid understanding of the unique challenges of managing arts and creativity.
Participants are also involved in a field project commissioned by partner institutions. The internship, which lasts at least 10 weeks, or the launch of a start-up in the arts sector, is mandatory and will enrich the learning process.


More info.

September / October
· Opening Ceremony
· Know your School
· Know Yourself and your Class
· Know your Career
· Know your MAMA

October / May
· Introduction to Arts Management
· Basic Accounting
· Strategic management for non-profit organizations in the arts
· Organization and HR management in the Arts 1
· Organization and HR management in the Arts 2
· Arts Law
· Cost and performance management in arts organizations
· Market research
· Fundraising in the arts
· Marketing and CRM
· Social and economic impacts of festival and events
· Communication in the arts
· Italian excellence course
· Creative Entrepreneurship and business planning (separate)
· Consulting management for the arts
· Arts and Digital Media
· Project Management
· Place Branding
· Culture and Consumption
· Heritage Management
· Performing Arts Management

March / May
· Arts Education
· Comparative Cultural Policies
· Funding Practices
· Leadership in the Arts
· Social Media Management
· Storytelling
· Theatre Production


June / December

Borse di Studio

Scholarships & Tuition Waivers for the 2017-2018 MAMA edition  will be available soon. More info.


More info.

MAMA participants have two things in common: a great passion for arts and a desire to further their career in this field by taking on more senior management roles.

Participants come from all over the world, are fluent in English and are between 25 and 35 years of age. The program is aimed at professionals, typically humanities graduates, who are already working in the arts and culture sector.

They may have junior or middle management level positions in public sector and non-profit arts organizations, be involved in the organization of festivals or other cultural events, work for consulting firms dedicated to the liberal arts, or be professionals (e.g. artists, lawyers, consultants) who want to transition to management positions in the arts and culture sector.



More info.

Candidates are required to have

  • University Degree (or equivalent) in any discipline. Pre-courses are strongly recommended for students who do not have a business background or who do not speak Italian.
  • International profile with at least two years professional experience.
  • Fluency in English. Candidates whose mother tongue is not English are required to submit a TOEFL, IELTS, PTE or CPE result.
  • SDA Test. Details on the SDA Test will be communicated by the Admissions Service once the pre-selection is complete.
  • Admissions interview.


MAMA Partnerships
Many Institutions in the fields of Heritage and Performing Arts are participating in the MAMA program with lectures, company visits, research projects and internships for students. The strong relationship between MAMA and its partners started with ten founding partners and have increased month after month with new connections and agreements.

Mama Founding Partners and Collaborating Institutions

Mama Supporting Institutions


More info.

The Career Advising is a dynamic meeting point for cultures and opportunities by offering counseling and dedicated services to MAMA participants.

Companies have access to:

- CV Book. We assist companies with their recruiting efforts by publishing a CV Book, which includes the CVs of MAMA participants. It is distributed directly to companies and is available on request from Career Advising. This is a key tool for companies seeking high potential individuals, and contains all the characteristics of students as well as information on MAMA and the School.

- Company Presentations. During the MAMA program, Career Advising arranges opportunities for participants to meet companies. Company presentations are the most important part of the recruitment process. The creation of personal connections while still enrolled in the program is fundamental for students and companies.

- Interviews. Interviews are organized by Career Advising on demand for candidates. This facilitates the process, both for participants and for recruiting companies. During this phase, Career Advising advises its participants on the best ways to manage the selection process.

The Master in Arts Management and Administration offers counseling and dedicated services to help our participants gain a better understanding of the job market and their strengths and weaknesses. This will help to facilitate personal and professional development throughout the Master Program and allow them to create a strong international network with the most exciting firms in the arts and culture sector, the Career Advising organizes the following activities:
- Counseling
- Seminars
- Networking Events
- CV Book

The program is developed throughout the year with targeted sessions, each supported by MAMA faculty or professionals in the field of human resource management. Some sessions are plenary with speakers or class exercises, other sessions are held on an individual basis.


More info.

The total fee is € 24.000 to be paid in four instalments.

The fees include:

  • teaching materials (some text must be purchased separately)
  • access to the School’s database and facilities
  • courses in Italian language, with the possibility of attaining the CILS qualification of Italian language proficiency
  • access to the Bocconi University Library and on-line database.


MAMA - SDA Bocconi


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