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Latest Update: 14/06/2019 at 10:22

Marketing Management MA/MSc

University of Westminster
Location: 
Sede

35 Marylebone Road, NW1 5, London
Tel.+44 (0) 20 7911 5000

Current Status: Terminato
Course Type: Master Level:
Available Financing:
Tuition: 15.500 £ Duration y/mm: 0/12
Places Available: Credits:
Application Deadline: 15/09/2017 Admissions:
Start Date: 15/09/2017 End Date: 20/08/2018

Description

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Contents

The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document on the masters website.

Core modules – MA

  • Distribution and Price Management
  • Integrated Marketing Communications in a Digital and Global World
  • Marketing Creativity and Innovation
  • Marketing Dissertation
  • Marketing Research Insights
  • Product and Brand Management
  • Strategic Marketing in an International Context
  • Using Consumer Psychology to Understand Buyer Behaviour

Core modules – MSc

  • Distribution and Price Management
  • Integrated Marketing Communications in a Digital and Global World
  • Marketing Dissertation
  • Marketing Research Insights
  • Product and Brand Management
  • Quantitative Analysis for Marketing Management
  • Strategic Marketing in an International Context
  • Using Consumer Psychology to understand Buyer Behaviour

 

Requirements

Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

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