Watford Rd, Harrow, HA1 3, London
Tel.+44 (0) 20 7911 5000
|Current Status: Terminato|
|Course Type: Master||Level:|
|Tuition:||7.250 £||Duration y/mm:||0/12|
|Start Date:||15/09/2017||End Date:||20/08/2018|
This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.
The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.
The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document on the master website.
- Public Relations and The Media
- Olanning a Public Relations Campaign
- Understanding Public Relations
- Contemporary Theory and Issues in PR
- Dissertation Research Skills
The optional modules are taught by leading practitioners and allow you to develop your interest in specialist sectors within the PR industry.
Students choose two optional modules from a range that currently includes consumer public relations; corporate public relations; fashion public relations; digital media public relations; NGO campaigns.
You should normally have a good first degree qualification (Upper Second Class Honours) or equivalent, although professional qualifications or substantial appropriate work experience may be acceptable instead.
The course relies heavily on you being able to write and present effectively in English, and if English is not your first language, you need to have a minimum IELTS score of 7.0, plus sufficient academic or professional background.
This course is particularly relevant if you want to start, or to progress, a career in public relations or one that involves communications with either internal or external stakeholders