Full-Time MBA Class – Understanding the marketplace and customer needs and wants

The SDA Bocconi Full-Time MBA (Master of Business Administration) is an intense lifetime experience, a one-year program with a pratical and innovative curriculum.
FTMBA encourages students to go beyond conventional business models through creative thinking and responsible problem-solving.
We prepare future leaders to be ambidextrous, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow. Growing professionally requires also a cultural growth. Widen your interests and catch the opportunity to immerse into Italy’s unparalleled wealth of cultural heritage. You will open your horizons and absorb the educational power of arts.

To deepen your knowledge of the SDA Bocconi Full-Time MBA and learn how to increase your personal value and expand your professional horizons and networks, join our online session on 21st November.

This is your chance to deeply connect with SDA Bocconi by attending online a real MBA open class given by a Full-Time MBA Faculty member. We are providing this opportunity for candidates to further understand the SDA Bocconi MBA Community and get a feeling of the real class atmosphere, teaching approaches and learning processes.

Full-Time MBA Class – Understanding the marketplace and customer needs and wants
The session covers the following issues: understand the basics of market research (types of marketing research firms; marketing research process; research strategy; research approach; data collection, analysis and Interpretation) and consumer behavior (the study of consumer behaviour; key psychological processes; the buying decision process).

Register now

Find out more about next FTMBA events