35 Marylebone Rd, Marylebone, London, NW1 5, London
Tel. +44 (0) 20 7911 5000
|Course Type: Master||Level:|
|Start Date:||15/09/2016||End Date:|
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.
As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.
The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.
A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.
The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document online.
- Contemporary Issues in Marketing Communications (year long module)
- Buyer Behaviour for Marketing Communications
- Marketing and Brand Strategy
- Marketing and Media Research
- Advertising Management
- Direct Marketing and Social Media in a Digital Age
- Promotional Marketing and Event Management
- Public Relations and Reputation Management
- Integrated Marketing Communications Campaign Planning Project
Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years' relevant professional experience will also be considered. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.
If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.
As a Marketing Communications postgraduate, you can look forward to excellent career prospects in both specialist agencies and within in-house marketing departments.
Past students have gone on to successful careers in advertising, public relations, brand management, direct and interactive marketing, sales promotion, market research and data manipulation.
With the MA Marketing Communications, you'll be particularly well-placed to pursue opportunities with organisations that require marketing specialists with the ability to think strategically and develop creative solutions.
The Chartered Institute of Marketing's Introductory Certificate gives you CIM membership during your MA qualification.
To check what your tuition fees cover and what you may need to pay for separately, see What tuition fees cover page.