Masters Degrees in Web Marketing

The International Executive Programme in Marketing is designed to achieve marketing and sales excellence in today’s complex, fast-changing environment.

This multidisciplinary, visual theory-based course is established around the belief that visual literacy and the impact of visual forms of thinking and working now play significant roles in society.
The course introduces you to a range of historical and contemporary debates that inform the theories and practice of visual culture.

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.