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Media, Campaigning and Social Change MA

University of Westminster

Watford Road, Middlesex, HA1 3, London
Tel.+44 (0) 20 7911 5000

Current Status: Terminato
Course Type: Master Level:
Available Financing:
Tuition: 7.000 £ Duration y/mm: 0/12
Places Available: Credits:
Application Deadline: 15/09/2017 Admissions:
Start Date: 15/09/2017 End Date: 20/08/2018


This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. Now in its second year, this is the only MA of its kind in the UK.

This innovative course builds on our close links with leading campaigners and communicators in London’s vibrant social change sector. An advisory panel, with representatives from Amnesty UK, Campaign Bootcamp, FairSay, Friends of the Earth, NCVO, RIBA, WaterAid and Scouts among others, will ensure we always reflect the skill sets in demand and deliver an exciting learning experience. A limited number of work placements and internships will be available.

The course is aimed at those with some experience or interest in social change, the media, and communications or campaigns within not for profit organisations. The course will help you improve your practical skills, develop a deep understanding of the theories and frameworks that underpin and shape campaign communications, and enjoy the space to reflect critically on current and past practice. It is designed to help you start, or progress, a career in charity, pressure group or public sector campaign communications. It may also be of interest to those working in corporate social responsibility.

The course team has extensive experience both in developing social change campaigns and in academic research into the connections between media and social change. The course is jointly led by Michaela O’Brien and Dr. Anastasia Kavada with additional teaching by practitioners and members of CAMRI.

The course offers a number of delivery modes to suit the different needs of students and can be taken as either part-time or full-time.



The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document on the master website.

Core modules - Semester One

  • Critical Issues in Campaigning

Core modules - Semester Two

  • Planninig Campaign Communications
  • Media, Activism and Politics

Optional modules

Students choose three optional modules from the following menu. You may choose to focus on practical skills, on new technologies, on diversity or development, or on media audiences and industries.

Semester One (choose two of the following):

  • Approaches to Social and Cultural Diversity
  • Global Media
  • Media Production
  • Media Management and Content Production (PR and the Media)
  • Political Economy of Communication
  • Reporting Diversity: Gender, Sexuality, Age, Disability
  • Social Media: Creativity, Sharing, Visibility
  • Technology and Communications Policy
  • Theories of Communication

Semester Two (choose one of the following):

  • Approaches to Media and Communications Research
  • Critical Theory of Social Media and the Internet
  • Development and Communications Policy
  • Media Audiences
  • Online Journalism
  • Reporting Diversity: Faith and Religion
  • Reporting Migration, Race and Ethnicity
  • Sociology of News
  • Web Production: Westminster News Online


You should possess an Upper Second Class Honours degree (or equivalent).

If English is your second Language you should have an IELTS score of 7.0.

Career Prospects

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study.


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