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Ultimo Aggiornamento: il 17/01/2020 alle 17:24

Executive Master in Marketing & Sales – EMMS

SDA Bocconi
SDA Bocconi

Via Bocconi, 8, 20136, Milano (Lombardia)
Tel.+39 02.5836.6874 - Fax +39 02.5836.6890

ESADE Business School

Avenue d’Esplugues, 92-96, 08034, Barcellona (Estero)
Tel.+34 93.495.2088 - Fax +34 93.495.3828


Madrid (Estero)

Stato attuale: In Corso
Tipologia corso: Master Livello:
Tipologia finanziamento:
Costo: 36.000 Durata a/mm: 0/13
Posti disponibili: Crediti formativi:
Scadenza: 02/12/2019 Ammissione:
Inizio: 13/01/2020 Termine: 12/02/2021


The Executive Master in Marketing & Sales (EMMS) by SDA Bocconi is a specialized and international master that runs over 13 months and is taught entirely in English.
The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing, and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

EMMS is the Master for you if
• You wish to strengthen your knowledge of sales and marketing in an international context
• You want to progress further in your career without taking time out to study
• You want to be able to apply immediately what you have learned
• You are interested in developing networking opportunities in the international market

In partnership with ESADE Business School
The Executive Master in Marketing & Sales is offered in partnership with ESADE Business School to give you an even bigger range of opportunities, contacts and experiences.

What EMMS can offer you
A unique and specialized program of study in marketing and sales that includes classes in 3 different cities, distance learning sessions and the opportunity to put into practice what you have learned through a business project.

Benefits of choosing EMMS

1 master, 2 schools, 3 cities
EMMS is a unique program in our portfolio of executive, specialized masters, because it leads to a qualification awarded by two internationally renowned institutions: SDA Bocconi School of Management and ESADE Business School.

An intense and all-rounded program
There are 7 modules in this program, each made up of a residential and a distance learning part. The program covers a broad range of subjects, from the fundamentals of marketing to the strategic aspects of client relationship and innovation. Other activities include workshops on specific topics and a final business project.

A network three times bigger
An executive master has a different degree of intensity when compared to a full-time program, however it is an equally effective environment to develop a network of personal and professional contacts that can grow over time. In the case of EMMS, you have the advantage of building your network across two different schools and three cities.

Experience life in Milano, Barcelona and Madrid
In addition to your current home, where you will be based during the distance learning sessions, EMMS offers you the chance to study in three different international cities, something that no other program, whether full-time or executive, can offer.”

To give you the chance to get to know SDA Bocconi and the EMMS Master, we organize every year online and offline events, visits to the School with the possibility to attend a lesson and individual meetings.
All opportunities to speak directly with management, teachers, alumni and staff.
Discover the events


The executive master in marketing & sales is ideal for energetic, forward-looking your executives who want to reach out and acquire a global mindset.

EMMS will enable you to:

  • round up your skills and develop the strategic mind-frame which would make you successful in a management position
  • develop your career path while continuing to work
  • learn marketing and sales knowledge in an international context
  • share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
  • find new networking opportunities in an international market


Structure and calendar

The total length of the Executive Master in Marketing & Sales is 13 months part-time, from January 2020 to February 2021.

15 Courses
4 Face-to-Face Workshops
Graduation Ceremony

Module 1
Residency module: 13 - 18 January 2020 (Milano) 
Distance Learning: 20 January - 28 February 2020 (online)

- Marketing Management
- Channel Management
- F2F Workshop: Anthropology of Consumption: A cultural approach

Module 2
Residency module: 2 - 7 March 2020 (Barcelona)
Distance Learning: 9 March - 30 April 2020 (online)
- Marketing Research
- Brand Management
- Going to the Market

Module 3
Residency module: 4 - 9 May 2020 (Milano)
Distance Learning: 11 May - 26 June 2020 (online)
- Price Strategy and Management
- Sales Management 1
- Strategic Marketing

Module 4
Residency module: 29 June - 4 July 2020 (Barcelona)
Distance Learning: 6 - 31 July 2020 (online)
17 August - 4 September 2020 (online)
- Finance for Marketing & Sales
- CRM and Business Intelligence
- International Marketing Management
- F2F Workshop: Leading and Managing People

Summer Break
2 weeks

Module 5
Residency module: 7 - 12 September 2020 (Madrid)
Distance Learning: 14 September - 30 October 2020 (online)
- Sales Management 2
- Marketing Analytics in the era of Big Data
- F2F Workshop: Social Media Marketing
- Project Work Launch (SDA Bocconi and ESADE)

Module 6
Residency module: 2 - 5 November 2020 (Milano)
Distance Learning: 9 November 2020 - 22 December 2020
11 - 22 January 2021 (online)
- Marketing Creativity and Innovation
- Digital Business
- 360° Communication

Winter Break
2 weeks

Module 7
Barcelona: 10 - 12 February 2021
- F2F Workshop: Communication & Negotietion Skills
- Business Project presentation
- Graduation Ceremony

Individual Executive Coaching
EMMS provides individual assessment and development of Professional Competences and Sales Skills, so that each participant will develop a plan to improve their professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. They combine tests and personal guidance conducted by Prímula Asesores.

15 Courses
The 15 courses are key to the development of essential marketing and sales management knowledge.
These courses represent the building blocks for your EMMS experience, and they provide a common language for all participants.


Borse di Studio

Scholarships & Tuition Waivers for the 2019-2020 EMMS edition.

To be eligible for a tuition waiver, applicants must:
• Have sent the application to the EMMS 2020-2021 Program
• Have the pre-requisites for the tuition waiver
• Sign and submit the tuition waiver application form online through the application form tool.

All candidates who meet the requirements can apply to the tuition waivers. Candidates can apply to the scholarship/tuition waivers even though their selection process is still in progress.

Admission to the program is independent of the awarding of any scholarship or tuition waiver.

The tuition waiver is not compatible with the “early bird fee”. Candidates enrolled by September 23rd 2019 but deciding to compete for the tuition waiver (if awarded with it) will lose the right to the early bird fee.

More info.


EMMS XII and XIII Editions (Average Last Two Editions)
More info


More info.

Candidates are required to have:
• University Degree in any discipline
• Minimum 4 years of work experience (not necessarily in Marketing or Sales)
• Be at least 27 years old
• Fluency in English. Candidates whose mother tongue is not English are required to submit a TOEFL, IELTS, PTE or CPE result



EMMS is just the beginning of your journey, the tip of the iceberg with a very solid base of support.This cutting-edge program will provide you with tools, methods, and models that will allow you to tap into your potential beyond the end of the course in breadth, in depth and in time. Our vast alumni networks will extend the emms experience over the years, ensuring that former students create and maintain bonds that last a lifetime.


The tuition fee for the 2020-2021 program is € 36.000*
- Non-refundable deposit fee (1st installment): € 9.000 due on registration
- Second Installment: € 9.000 due 31 January 2020
- Third Installment: € 9.000 due 30 March 2020
- Fourth Installment: € 9.000 / € 5.400 * due 30 September 2020

* An "early bird fee" of € 32.400 will be granted to candidates that have been admitted and have paid the deposit fee before 23 September 2019

More info.


Executive Master in Marketing & Sales - EMMS - SDA Bocconi


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