| Stato attuale: In Corso | |||
| Tipologia corso: Master | Livello: | ||
| Tipologia finanziamento: | |||
| Costo: | 36.000 | Durata a/mm: | 0/13 |
| Posti disponibili: | Crediti formativi: | ||
| Scadenza: | 29/06/2018 | Ammissione: | |
| Inizio: | 15/10/2018 | Termine: | 20/12/2019 |
Presentazione
About the Executive Master in Luxury Management
The Executive Master in Luxury Management (EMiLUX) is a post-experience, modular program, taught over 13 months. Without having to leave their job, participants will start opening doors they never knew were there, to meet their goals successfully.
EMiLUX aims at training managers and future leaders who want to know the code of this specific industry by providing them with a comprehensive framework of the luxury value-chain. Participants in the program boost their skills and self-confidence, grow fast and become more significant contributors to their companies, as well as stronger and more internationally-oriented business leaders.
In partnership with
The Executive Master in Luxury Management is offered in partnership with ESSEC Business School to give you an even bigger range of opportunities, contacts and experiences.
EMiLUX is the Master for you if
• You want to become an executive in luxury business with enhanced perspectives
• You want to develop a deeper knowledge of international luxury market codes with a broadened mindset
• You want to make a career switch towards the luxury sector
• You want to experience top ranked Schools with connections worldwide
What EMiLUX can offer you
• A unique opportunity to empower your career in luxury business and learn from two top Business Schools, recognized leaders in luxury education: SDA Bocconi School of Management and ESSEC Business School.
Benefits of choosing EMiLUX
Managing luxury Challenges
EMiLUX is designed with the utmost care to transmit to participants skills and abilities allowing for management of challenges between both modern aspirations and timeless aspects; between aesthetics, creativity and processes and business models.
Training future luxury leaders
Live a worldwide experience in Paris, Milano, Dubai, Singapore and Mumbai to develop global perspectives, a more strategic mindset and a deeper knowledge of international luxury markets.
European Heritage, Asian Insights
With real life examples, partecipants will discover careful blending and commitment to both heritage and passion for modernity. Participants will be exposed to the high growth market of Dubai and the lure of the middle-east.
Two lifetime Alumni networks
EMiLUX partecipants develop an international professional network second to none – being Alumni from two prestigious international Business Schools, they enhance their worldwide reach.
Experience life in Paris, Milano, Dubai, Singapore, Mumbai
The program benefits from the academic excellence, the expertise and the applied knowledge of our International Faculty, while showing participants completely different and new markets, new business models and new brands emerging from these 5 countries.
Didattica
Learning Model
Each course will start with a face-to-face residential session, continue online and end with a final exam in the next face-to-face session.
The first two modules are devoted to Core Courses that ensure a solid, common base. Other modules are dedicated to Advanced Courses.
The Face-to-face Modules Feature
· Participants interacting with accomplished executives outside the school, and taking advantage of opportunities to get to know and work with fellow participants from a multitude of backgrounds and nationalities.
· Participants enhancing their understanding of luxury and brand management, through theory and practice.
· Participants being in a position to offer profound contributions to their field, able to seize opportunities and develop superior strategies well ahead of their competitors.
The Online Modules Feature
· Live online classes
· Assignments, both individual and group
· Discussion forums
· Faculty-guided business games
· Video lectures
· Online cases
· Readings
· Participant-created blogs
· Participant networking
· Interaction with participant teams via groupware
· IM, forums, announcements
Materie
Structure and calendar
2nd edition 2018-2019
The total length of the Executive Master in Luxury Management is 13 months, from October 2018 to December 2019.
MODULE 1 - PARIS
15-20 October 2018
Foundations of Luxury Brand Management
• Cultural Models of Brand Building
• Understanding and Managing Brand Identity
• Key Success Factors of Luxury Brand Management
• Managing Brand Consistency and Business Objectives
• History and Evolution of Art and Cultural heritage
LUXURY TOUR IN CHAMPAGNE
MODULE 2 - MILANO
10-15 December 2018
Value Creation in Luxury Markets
• Designing and Executing Luxury Strategies
• Innovation and Luxury Products Ideation
• CSR in Luxury Companies
• Pricing and Merchandising Plan
LUXURY TOUR IN TUSCANY
MODULE 3 - DUBAI
9-14 February 2019
Go To Market
• Doing Business in Middle East
• International Growth of Luxury Brands
• Retail: Location and Retail Merchandising
RETAIL TOUR IN DUBAI
MODULE 4 - MILANO
8-13 Aprile 2019
Structuring and Managing the Value-Chain
• Operations Strategy and Counterfeiting
• Luxury Marketing & CRM
• Luxury Trademarks & Design
• Luxury Market Access: Cross-Border Tariffs and Regulation
ITALIAN BEAUTY TOUR
VISIT TO "SALONE DEL MOBILE" MILANO
MODULE 5 - PARIS
24-29 June 2019
Advanced Luxury Retail Management
• Management of Heritage Brand, Revitalization, Heritage Store
• Digital Transformation and the “connected store”
• Crafting and Managing the Experience of Luxury
• Luxury Brand Communication and Semiotics
RETAIL SAFARI IN PARIS
MODULE 6 - SINGAPORE
9-14 September 2019
Expansion of New Luxury Markets
• The Role of Emerging Market in the Luxury Industry
• Emerging Markets Luxury Brands
• Managing the Challenges of Multi-brand Conglomerate
• Asian Consumer Behavior & Experience Management
RETAIL TOUR IN SINGAPORE
MODULE 7 - MUMBAI
25-29 November 2019
Strategic Diagnosis and Business Opportunities
• Leadership Seminar
• Corporate Governance in Luxury Companies
• Strategic Analysis and Planning in Luxury Industries
• New Competitive Landscapes: India and Southeast Asia
GRADUATION
Destinatari
EMiLUX is the Master for you if
• You want to become an executive in luxury business with enhanced perspectives
• You want to develop a deeper knowledge of international luxury market codes with a broadened mindset
• You want to make a career switch towards the luxury sector
• You want to experience top ranked Schools with connections worldwide
Requisiti
Admissions Requirements
Candidates are required to have
• University Degree (in any discipline)
• Minimum 5 years of professional experience (not necessarily in Luxury)
• Proficiency in English
• Strong motivation
• Good leadership and interpersonal skills
Application form
The application form is available exclusively online and must be completed with accurate and precise information regarding your personal and professional experiences and your reasons for attending the Program.
Costi
The total fee is € 36.000 to be paid in four instalments.
The fees include:
• Tuition
• All teaching materials
• Use of the infrastructure and services of the both Schools
• Catering (coffee breaks) during face-to- face modules
*An "Early Bird Fee" of € 30.600 will be granted to candidates that have been admitted and have paid the deposit fee before 16 July 2018.
Video
Executive Master in Luxury Management - by SDA Bocconi and ESSEC
Mappa
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