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Ultimo Aggiornamento: il 06/12/2019 alle 17:42

Executive Master in Luxury Management – EMiLUX

SDA Bocconi

Via Balilla, 18, 20136, Milano (Lombardia)
Tel.02 5836 3176 - Fax 02 5836 3272


Parigi (Estero)


Dubai (Estero)


Mumbai (Estero)

Stato attuale: In Corso
Tipologia corso: Master Livello:
Tipologia finanziamento:
Costo: 36.000 Durata a/mm: 0/13
Posti disponibili: Crediti formativi:
Scadenza: 28/06/2019 Ammissione:
Inizio: 14/10/2019 Termine: 21/11/2020


About the Executive Master in Luxury Management

The Executive Master in Luxury Management (EMiLUX) is a post-experience, modular program, taught over 13 months. Without having to leave their job, participants will start opening doors they never knew were there, to meet their goals successfully.
EMiLUX aims at training managers and future leaders who want to know the code of this specific industry by providing them with a comprehensive framework of the luxury value-chain. Participants in the program boost their skills and self-confidence, grow fast and become more significant contributors to their companies, as well as stronger and more internationally-oriented business leaders.

In partnership with
The Executive Master in Luxury Management is offered in partnership with ESSEC Business School to give you an even bigger range of opportunities, contacts and experiences.

EMiLUX is the Master for you if

• You want to become an executive in luxury business with enhanced perspectives
• You want to develop a deeper knowledge of international luxury market codes with a broadened mindset
• You want to make a career switch towards the luxury sector
• You want to experience top ranked Schools with connections worldwide

What EMiLUX can offer you

• A unique opportunity to empower your career in luxury business and learn from two top Business Schools, recognized leaders in luxury education: SDA Bocconi School of Management and ESSEC Business School.

Benefits of choosing EMiLUX

Managing luxury Challenges
EMiLUX is designed with the utmost care to transmit to participants skills and abilities allowing for management of challenges between both modern aspirations and timeless aspects; between aesthetics, creativity and processes and business models.

Training future luxury leaders
Live a worldwide experience in Paris, Milano, Dubai, Singapore and Mumbai to develop global perspectives, a more strategic mindset and a deeper knowledge of international luxury markets.

European Heritage, Asian Insights
With real life examples, partecipants will discover careful blending and commitment to both heritage and passion for modernity. Participants will be exposed to the high growth market of Dubai and the lure of the middle-east.

Two lifetime Alumni networks
EMiLUX partecipants develop an international professional network second to none – being Alumni from two prestigious international Business Schools, they enhance their worldwide reach.

Experience life in Paris, Milano, Dubai, Singapore, Mumbai
The program benefits from the academic excellence, the expertise and the applied knowledge of our International Faculty, while showing participants completely different and new markets, new business models and new brands emerging from these 5 countries.

To give you the chance to get to know SDA Bocconi and the EMILUX Master, we organize every year online and offline events, visits to the School with the possibility to attend a lesson and individual meetings. All opportunities to speak directly with management, teachers, alumni and staff.
Discover the events


More info.

Learning Model
Each course will start with a face-to-face residential session, continue online and end with a final exam in the next face-to-face session.
The first two modules are devoted to Core Courses that ensure a solid, common base. Other modules are dedicated to Advanced Courses.

The Face-to-face Modules Feature
· Participants interacting with accomplished executives outside the school, and taking advantage of opportunities to get to know and work with fellow participants from a multitude of backgrounds and nationalities.
· Participants enhancing their understanding of luxury and brand management, through theory and practice.
· Participants being in a position to offer profound contributions to their field, able to seize opportunities and develop superior strategies well ahead of their competitors.

The Online Modules Feature
· Live online classes
· Assignments, both individual and group
· Discussion forums
· Faculty-guided business games
· Video lectures
· Online cases
· Readings
· Participant-created blogs
· Participant networking
· Interaction with participant teams via groupware
· IM, forums, announcements

Download Brochure


More info.

Structure and calendar
3rd edition 2019-2020
The total length of the Executive Master in Luxury Management is 13 months, from October 2019 to December 2020.

Foundations of Luxury Brand Management
• Cultural Models of Brand Building
• Understanding and Managing Brand Identity
• Key Success Factors of Luxury Brand Management
• Managing Brand Consistency and Business Objectives
• History and Evolution of Art and Cultural heritage

Value Creation in Luxury Markets
• Designing and Executing Luxury Strategies
• Innovation and Luxury Products Ideation
• CSR in Luxury Companies
• Pricing and Merchandising Plan

Go To Market
• Doing Business in Middle East
• International Growth of Luxury Brands
• Retail: Location and Retail Merchandising

Structuring and Managing the Value-Chain
• Operations Strategy and Counterfeiting
• Luxury Marketing & CRM
• Luxury Trademarks & Design
• Luxury Market Access: Cross-Border Tariffs and Regulation

Advanced Luxury Retail Management
• Management of Heritage Brand, Revitalization, Heritage Store
• Digital Transformation and the “connected store”
• Crafting and Managing the Experience of Luxury
• Luxury Brand Communication and Semiotics

Expansion of New Luxury Markets
• The Role of Emerging Market in the Luxury Industry
• Emerging Markets Luxury Brands
• Managing the Challenges of Multi-brand Conglomerate
• Asian Consumer Behavior & Experience Management

Strategic Diagnosis and Business Opportunities
• Leadership Seminar
• Corporate Governance in Luxury Companies
• Strategic Analysis and Planning in Luxury Industries
• New Competitive Landscapes: India and Southeast Asia


EMiLUX is the Master for you if
• You want to become an executive in luxury business with enhanced perspectives
• You want to develop a deeper knowledge of international luxury market codes with a broadened mindset
• You want to make a career switch towards the luxury sector
• You want to experience top ranked Schools with connections worldwide



More info.

Admissions Requirements
Candidates are required to have
• University Degree (in any discipline)
• Minimum 5 years of professional experience (not necessarily in Luxury)
• Proficiency in English
• Strong motivation
• Good leadership and interpersonal skills

Application form
The application form is available exclusively online and must be completed with accurate and precise information regarding your personal and professional experiences and your reasons for attending the Program.


More info.

The total fee is € 36.000 to be paid in four instalments.

The fees include:
• Tuition
• All teaching materials
• Use of the infrastructure and services of the both Schools
• Catering (coffee breaks) during face-to- face modules


Executive Master in Luxury Management - by SDA Bocconi and ESSEC


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